ABOUT

IN 2005, A STUDENT SOLD A MILLION PIXELS FOR A DOLLAR EACH. ONCE BOUGHT, THEY WERE YOURS FOREVER. THAT WAS THE MISTAKE.

Forever is boring. A board where nothing can ever be lost is a graveyard. You visit once, you never come back. So we kept just 16 spaces and removed the guarantee. Everything here is always for sale, including whatever's already on the board. Your product stays up for exactly as long as nobody wants your spot badly enough to take it from you.

That one rule does all the work. Prices climb where people fight and drift back down where they don't. Every takeover hits the board and the live feed the second it happens. And if you manage to hold all 16 cells? The entire site becomes your billboard, with a clock running on your reign and a standing invitation for anyone brave enough to end it.

Underneath, it's a promotion machine. Real products, real links, real clicks you can count on your dashboard. On top, it's a spectator sport. People come back to see who got taken overnight, and while your logo holds the board, all of that attention belongs to you. A dollar buys you a square. Nerve keeps you on it.

THE RULES WE WON'T BREAK

• The board is 16 cells. It will never grow.
• History never rewinds. Every reign and takeover is permanent record.
• Nobody is protected. Not the biggest spender, not us, not you.
• No payment without territory. Anything we can't grant is refunded in full, automatically.

Built independently by Gavin Elliott. Questions, press, problems: the contact form.